The creative SWOT for better business decisions

1st March 2016 2

SWOT is a widely used tool for strategic business analysis. SWOT (which stands for Strengths, Weaknesses, Opportunities and Threats) is an analytical framework that enables organisations to identify internal strengths and weaknesses, along with the […]

A good story

13th February 2016 0

“Do you want to know how to double your sales and quadruple your advance? “asks Doug Stevenson, president of Story Theater International. “You better sell selling success story than describing the features and benefits of […]